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Embrace
everything that
makes you, you

Embrace everything
that makes you, you

Singular labels have been put on women for generations. In fact, 94% of women have had labels imposed on them by others, and only 16% feel the labels given to them by others align with how they would define their true selves.

You’re either serious OR fun. Sporty OR fashionable. This OR that. But your multidimensionality can’t be confined to one label. That’s why the Maxx You Project is on a mission to help women everywhere celebrate their individuality.

Forget OR, embrace all the labels that define you.

It’s time to #ClaimYourAnd.

Forget OR. Embrace all the labels that define you. It’s time to #ClaimYourAnd.

From June 25 to August 31, 2024 TJ Maxx will donate $1 to Dress for Success for every comment expressing multidimensionality with #ClaimYourAnd on TikTok and Instagram, with a minimum donation of $100,000.

partner-
ships

partnerships

We’re proud to work with our partners to provide women with the community, inspiration, and resources to help them express their full self every single day. Since 2023, we have awarded over 200 grants and scholarships to women and caregivers nationwide, supporting them on that journey to becoming their “Maxx selves.”

Dress for Success

Since 2021, TJ Maxx and Dress for Success® have helped empower women to be their most authentic selves by providing training, scholarships, and networking opportunities. Learn more at dressforsuccess.org.

Save the Children

For over 40 years, TJ Maxx and Save the Children have worked to provide children and caretakers in communities across rural America with the education, financial resources, and programs they need to build brighter futures. Learn more at savethechildren.org.

past
initiatives

past initiatives

Explore our past projects and see how we’ve worked to champion women’s self-expression.

find your maxx
change exchange
bookable changing room
the changing room
workshops & how tos
the maxx you project lab
the inauguration

An expert-led workshop series providing tools and resources to help women be their most authentic selves-from overcoming their inner critic to finding mentors, and more.

A pen pal program and workshop series that connected women to each other, so that they could feel less alone and more supported on their change journeys.

An eight-city tour across the country that gave women the opportunity to receive 1:1 life coaching and styling sessions to help them navigate change.

An immersive experience for women to explore their individuality, hear and share stories of change, and participate in workshops with inspiring speakers.

Our signature full-day workshops and accessible courses hosted by experts and influencers to help women express themselves authentically and foster relationships in local communities.

An interactive pop-up lab that allowed women to engage in different exercises around their individuality, to better understand the barriers they face in expressing their most authentic selves.

Eighty women from across the country gathered for our very first workshop focused on helping women pursue aspirations that make them one of a kind.