Together, we’re turning moments of change into moments of growth.

The Maxx You Project, created by T.J.Maxx, is our ongoing initiative to support women as they navigate who they are and who they’re becoming. Explore our resources below and find support for your change journey.

our mission

change what change feels like

From immersive experiences to styling sessions, The Maxx You Project is on a mission to help women everywhere embrace their individuality and life’s changes. Explore our past projects below.

change exchange

the change exchange

A pen pal program and workshop series that connected women to each other, so that they could feel less alone and more supported on their change journeys.

bookable changing room

bookable changing room

An eight city tour across the country that gave women the opportunity to receive 1:1 life coaching and styling sessions to help them navigate change.

the changing room

the changing room

An immersive one-time-only experience for women to explore their individuality, hear and share stories of change, and participate in workshops with inspiring speakers.

workshops & how tos

workshops & how tos

Our signature full-day workshops and accessible courses hosted by experts and influencers to help women express themselves authentically and foster relationships in local communities.

the maxx you project lab

the maxx you project lab

An interactive pop-up lab that allowed women to engage in different exercises around their individuality, to better understand the barriers they face in expressing their most authentic selves.

the inauguration

the inauguration

Eighty women from all across the country gathered for our very first workshop focused on helping women pursue aspirations that make them one of a kind.


our workshops

Find tools and insights for navigating your change in this workshop series hosted by inspiring experts. Watch the live recorded videos below.

embracing your individuality

A conversation with two modern-day storytellers about harnessing the power of your identity and staying true to you.

Katherine Schwarzenegger


Danielle Prescod



tapping into your support network

An open dialogue about finding (and keeping) relationships that bring out the best in you, by two influential writers.

Julie Murphy


Olivia Muenter



welcoming change & transformation

An intimate discussion, led by two trailblazing authors, about building a newfound sense of self in the face of change.

Corinne Foxx


Aija Mayrock



forming strong female friendships

A dialogue with Gabby Morrison and Her Campus about why friendships are so important and how to cultivate them in your life.

Corinne Foxx


Aija Mayrock


the research

why connection matters

Change is something we all go through, all the time. But we shouldn’t have to do it alone. The Maxx You Project is helping women make meaningful connections so that together, we can change what change feels like.

48% of women say having access to others outside their circles would increase their confidence in the face of change*
1 in 2 women are looking for new resources so they can connect with others*
79% of women say their individuality is constantly evolving*
*Source: A survey of 2,003 American women commissioned by T.J.Maxx, conducted by Edelman, Nov 2020