Embrace
everything that
makes you, you
Embrace everything
that makes you, you
Singular labels have been put on women for generations. In fact, 94% of women have had labels imposed on them by others, and only 16% feel the labels given to them by others align with how they would define their true selves.
You’re either serious OR fun. Sporty OR fashionable. This OR that. But your multidimensionality can’t be confined to one label. That’s why the Maxx You Project is on a mission to help women everywhere celebrate their individuality.
Forget OR, embrace all the labels that define you.
It’s time to #ClaimYourAnd.
Forget OR. Embrace all the labels that define you. It’s time to #ClaimYourAnd.
From June 25 to August 31, 2024 TJ Maxx will donate $1 to Dress for Success for every comment expressing multidimensionality with #ClaimYourAnd on TikTok and Instagram, with a minimum donation of $100,000.
partner-
ships
partnerships
We’re proud to work with our partners to provide women with the community, inspiration, and resources to help them express their full self every single day. Since 2023, we have awarded over 200 grants and scholarships to women and caregivers nationwide, supporting them on that journey to becoming their “Maxx selves.”
Since 2021, TJ Maxx and Dress for Success® have helped empower women to be their most authentic selves by providing training, scholarships, and networking opportunities. Learn more at dressforsuccess.org.
For over 40 years, TJ Maxx and Save the Children have worked to provide children and caretakers in communities across rural America with the education, financial resources, and programs they need to build brighter futures. Learn more at savethechildren.org.
past
initiatives
past initiatives
Explore our past projects and see how we’ve worked to champion women’s self-expression.