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embrace
everything that
makes you, you

embrace everything
that makes you, you

Singular labels have been put on women for generations. In fact, 94% of women have had labels imposed on them by others, and only 16% feel the labels given to them by others align with how they would define their true selves.

You’re either serious OR fun. Sporty OR fashionable. This OR that. But your multidimensionality can’t be confined to one label. That’s why the Maxx You Project is on a mission to help women everywhere celebrate their individuality.

Forget OR, embrace all the labels that define you.#ClaimYourAnd on our TikTok and Instagram, and we'll donate $1 to Dress for Success.

Forget OR, embrace all the labels that define you. #ClaimYourAnd on our TikTok and Instagram, and we'll donate $1 to Dress for Success.

From June 25 to August 31, 2024 TJ Maxx will donate $1 to Dress for Success for every comment expressing multidimensionality with #ClaimYourAnd on TikTok and Instagram, with a minimum donation of $100,000.

howtoclaim howtoclaim mobile

how to
claim your &

We believe that every woman should feel free to express her full self. So, we teamed up with Mandy Moore and renowned experts for our latest campaign, #ClaimYourAnd. 

For nearly a decade, TJ Maxx has championed self-expression and provided tools and resources to support women through expert-led workshops. Check out our resource hub below to learn more.

partner-
ships

partnerships

TJ Maxx proudly empowers women and caregivers to express their full selves every single day through partnerships with the following organizations:

Dress for Success

Since 2021, TJ Maxx and Dress for Success® have helped empower women to be their most authentic selves by providing training, scholarships, and networking opportunities. Learn more at dressforsuccess.org.

Save the Children

For over 40 years, TJ Maxx and Save the Children have worked to provide children and caretakers in communities across rural America with the education, financial resources, and programs they need to build brighter futures. Learn more at savethechildren.org.

maxx you grants

maxx you grants

In partnership with Dress for Success® and Save the Children, the Maxx You Project offers a variety of grants and scholarships to help women and caregivers embrace their maxx selves.

past
initiatives

past initiatives

The Maxx You Project is on a mission to help women everywhere embrace their individuality. Explore our past projects and see how we’ve worked to empower women’s self-expression.

find your maxx
change exchange
bookable changing room
the changing room
workshops & how tos
the maxx you project lab
the inauguration

An expert-led workshop series providing tools and resources to help women be their most authentic selves-from overcoming their inner critic to finding mentors, and more.

A pen pal program and workshop series that connected women to each other, so that they could feel less alone and more supported on their change journeys.

An eight-city tour across the country that gave women the opportunity to receive 1:1 life coaching and styling sessions to help them navigate change.

An immersive experience for women to explore their individuality, hear and share stories of change, and participate in workshops with inspiring speakers.

Our signature full-day workshops and accessible courses hosted by experts and influencers to help women express themselves authentically and foster relationships in local communities.

An interactive pop-up lab that allowed women to engage in different exercises around their individuality, to better understand the barriers they face in expressing their most authentic selves.

Eighty women from across the country gathered for our very first workshop focused on helping women pursue aspirations that make them one of a kind.

From June 25 to August 31, 2024 TJ Maxx will donate $1 to Dress for Success for every comment expressing multidimensionality with #ClaimYourAnd on TikTok and Instagram, with a minimum donation of $100,000.